Southwest Airlines' Recognitions & Honors

• For the ninth year in a row, FORTUNE magazine recognized Southwest Airlines in its annual survey of corporate reputations. Among airlines, Southwest came out on top as the most admired airline in the world for 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, and 2005. Among all industries in 2005, FORTUNE has listed Southwest Airlines as number five among America's Top Ten most admired corporations.
  
  
• Southwest Airlines has been named a charter member of the International Airline Passengers Association's Honor Roll of Airlines among the World's Safest Airlines.
  
  
• FORTUNE has ranked Southwest Airlines in the top five of the "Best Companies to Work For" in America. Southwest ranked first in 1997 and 1998, second in 1999, and fourth in 2000. Southwest has chosen not to participate since 2000.
  
  
• Southwest Airlines was named Best Low Cost Carrier at the annual Best in Business Travel Awards in November 2004. A random sample of Business Traveler subscribers nominated Southwest Airlines for the award. Business Traveler describes its readers as "among the world's most discerning, well-traveled executives."
  
  
• Southwest Airlines' Rapid Rewards program was honored in InsideFlyer magazine's 2005 annual Freddie Awards for best Customer Service, best bonus promotion, and best award redemption.
  
  
• In 2004, Southwest Airlines was awarded the 2004 Performance Through People Award by The Forum for People Performance Management and Measurement. Awarded by the Medill School of Journalism at Northwestern University, the honor recognizes companies that successfully capitalize on the human interactions that impact a company's long-term growth. Management at the companies awarded openly recognize that their business success is due in large part to the hard work of dedicated Employees. Past winners include Dell, Nordstrom, Marriott, and The Container Store.
  
  
• In 2002, 2003, and 2004 , Business Ethics magazine lists Southwest Airlines in its "100 Best Corporate Citizens," a list that ranks public companies based on their corporate service to various stakeholder groups.
  
  
• In 2005, The American Customer Satisfaction Index (ACSI) recognizes Southwest Airlines as leading the industry in customer satisfaction. The ACSI, conducted by the University of Michigan, independently tracks customer satisfaction levels by measuring the household consumption experience.
  
  
• Southwest Airlines was listed by HISPANIC magazine in the 2000, 2001, 2002, 2003, and 2004 Hispanic Corporate 100 for leadership in providing opportunities for Hispanics and for supporting recruitment, scholarships, and minority vendor programs.
  
  
• The Express Delivery & Logistics Association (XLA) honored Southwest Airlines as the "2005 Airline of the Year." This is the second consecutive year that Southwest Airlines Cargo has received this honor.